Jessica VerSteeg had a successful career as a fashion and print model for nearly 10 years. During her time as a model she also become Miss Iowa US 2014 and placed in the top 10 at the Miss US pageant. After losing someone close to her due to an accidental overdose of painkillers she decided to dedicate herself to changing the perception of alternative painkillers like cannabis. She then founded AuBox, an upscale medical marijuana delivery service. But the laws and regulations from state to state and county to county are a complex web to deal with causing the cannabis industry to be fragmented. Jessica wants to help bring back the trust and respect the cannabis industry deserves, so she decided to build PARAGON. Jessica is focused on providing a blockchain platform for the Cannabis industry to become transparent and stay compliant. "Our goal is to bring structure and security to a traditionally fragmented industry. We are focused on setting new standards in this business with all information about the plant being transparent to the end user, dispensaries, farmers, labs, suppliers, and the government."